A growing number of players are being more active in their social media feeds, according to a report released Thursday.
In a survey of over 5,000 NHL players conducted by SportVU, an online analytics company, only 14% of players said they had social media accounts for the first time in their career.
In contrast, 32% of the players in the study said they were active on Twitter and 21% on Instagram.
The most active players in terms of the number of followers and the number in their own feed were Ryan Getzlaf (20), Sidney Crosby (19), Corey Perry (16) and Matt Duchene (15).
The study also found that among players in their first few seasons in the NHL, the most popular social media outlets among the top players were Instagram (11% of top players), Twitter (9%), Facebook (8%), and Snapchat (7%).
The NHL is trying to increase the amount of content that players are exposed to online and is experimenting with new tools such as personalized stories and contests.
But a recent study from the Sports Business Journal found that players aren’t following the same steps they did for social media content in the past.
The study also said players aren´t following a set of tips and tricks to follow on Twitter, Facebook and Instagram.
In the study, which was conducted in late 2016, only 8% of athletes were active in Facebook and 13% were active there on Instagram as of mid-October.
The average player on the ice had a whopping 18.5 million followers on Instagram, according the study.