Facebook, Twitter and LinkedIn will share their latest results for the first time on Monday, with the social media giants unveiling what they’re counting on to boost their growth as a global business.
Facebook’s shares rose more than 4 percent on Monday morning after its results were released, while LinkedIn’s were down 4.5 percent.
The news was welcomed by the stock market, which has been down about 8 percent this year.
LinkedIn has been on a tear over the past few months, as the company’s popularity and revenues have increased, while its user base has grown.
But while Facebook and LinkedIn have made impressive growth this year, Facebook’s share of the total world’s online advertising revenue, which accounted for 40 percent of the market in 2018, has been shrinking.
As a result, Facebook has seen its revenue drop from $1.4 billion to $738 million, while the company is struggling to retain users and keep advertisers interested.
LinkedIn, on the other hand, has seen revenue increase from $6.9 billion to more than $20 billion and its user count grow from 1.7 billion to 2.3 billion.
Facebook’s shares have fallen as investors worry about Facebook’s growth as an online advertising platform and the social network’s revenue as a whole, which is growing faster than ever.
As for LinkedIn, the social networking company said Monday it saw $1 billion in revenue and about 100 million monthly active users in 2018.
But that’s less than LinkedIn’s $9 billion in annual revenue.
LinkedIn’s CEO, Mike Schroepfer, also said the company had grown to a much larger size in 2018 from just 10 employees to about 180.
“We’re now in a position where we can scale across multiple platforms and platforms across many of our businesses,” Schroepf said.
Facebook, which already had $2.8 billion in cash and $5.4 million in debt, said it plans to invest in new businesses that will help it build out its advertising and data infrastructure.
In addition to Facebook’s advertising business, Facebook also plans to develop a social media platform and add more data to its network of services.
The company also plans on building out its data-based advertising business.
The company said it will spend $4 billion over the next few years building out an online marketing and data business, which it expects to be profitable by 2019.
LinkedIn said it would spend about $2 billion to create the social networks biggest social media business.