Google announced Tuesday that it had invested $4 billion in Canadian media company igniters.
The company says the investments will enable it to “continue to advance our efforts to create compelling news and information experiences.”
The announcement comes on the heels of the company’s $3.7 billion acquisition of the media startup AxiomMedia.
The news follows the announcement of the $1.7 million investment in the company by Alibaba’s founder Jack Ma in December.
In December, the company reported a $1 billion cash injection, as well as a $4 million round of funding.
The investment comes as ignitering companies such as IGNiter, Axiom, and Media Matters for America are working to expand their reach beyond the news, entertainment, and tech industries.