By Michaela BenschIn this issue ofBloomberg Businessweek, we take a look at how to get media on and off the road, from digital to physical media to social media strategy.
The Bloomberg Media Group has made headlines over the past year for a series of bold moves.
The company has expanded into the world of consumer content, and the firm has also set up an investment arm with a stake in a number of emerging technologies.
But one of the company’s most recent investments is its foray into digital media.
The firm is partnering with digital content powerhouse Tencent Holdings, and it is building a new digital team.
The new team will focus on digital marketing, including a focus on reaching the largest online audiences and generating revenue from their audiences.
It will also be responsible for developing and implementing new platforms and strategies to deliver targeted media campaigns.
The firm will also help Tencent develop and implement new platforms to reach the largest and fastest-growing audiences, Bloomberg reported.
This will help the company expand into new markets.
“The goal is to be able to have a more holistic approach to reach our larger audience,” Tencent Chief Executive Officer Peter Chou told Bloomberg.
“We want to have more and better reach and more and more engagement across all of our platforms, not just the Tencent one.”
Bloomberg BusinessWeek also reported on a major investment by the New York Times in China’s WeChat.
The New York-based paper has announced a $4.7 billion investment in WeChat, which will see the company invest in a digital media group, including the acquisition of Tencent’s messaging app, WeChat Mobile.
Tencent is also expanding its presence in China.
In February, the company announced that it was investing in the Beijing-based WeChat Media Group.
WeChat has more than 1 billion users in China, and its platform, Weibo, has more users in that country than Facebook, Twitter and LinkedIn combined.
The company has been heavily investing in China for years.
In December 2016, Tencent said that the company would invest more than $300 million in its Chinese operations.